With the advent of the era of small profits, the development of hardware industry of aluminum doors and Windows accessories is difficult, and the cruel market competition has eliminated many small and medium-sized enterprises. With the impact of the Internet, the change of people's consumption concept, and the change of market environment, how can the hardware and hardware enterprises of aluminum doors and Windows break through the obstacles and keep moving forward?
With the improvement of consumers' living standard and aesthetic taste, consumers have a deeper understanding of household consumption, and most consumers tend to spend on high-end products. The hardware consumption of aluminum doors and Windows is not only a process of buying and selling, but also a process of service.
Aluminum doors and Windows hardware enterprises should unify interests and feelings
Fan effect is not the effect of celebrity endorsements, as a high-end consumer services, to develop their own fans, amount of thousands of fans can give enterprise to bring huge profits and social tools for aluminum doors and Windows of the membership system and hardware industry manufacturing effects of fans an opportunity, use micro letter, pay treasure, such as member binding, cooperate with offline fan club activities carried out, and the fans a good harmonious health, the relationship between satisfaction and loyalty of cultivating fans. Unity of interest and emotion is the healthiest profit system.
Aluminum doors and Windows hardware enterprises should create online and offline efficient services
The concept of "new retail" proposed by ma yunjin, chairman of the board of directors of alibaba, has triggered heated discussions and attracted the attention of many traditional aluminum doors and Windows hardware enterprises. The new retail concept brings together two seemingly conflicting areas of bricks-and-mortar stores and e-commerce. Online sales + offline services, combined with product area division, the enterprise delivers goods and installation at the fastest speed to customers who place orders in this region, eliminating logistics delays and increasing consumers' consumption experience.
Aluminum doors and Windows hardware enterprises to improve service awareness and service attitude
Traditional salesmen only pay attention to one action of sales, and ignore the service after sales. For the hardware industry of aluminum doors and Windows, the whole sales link should be relatively longer. Aluminum doors and Windows hardware enterprises should add service consciousness in the process of forming enterprise culture, and improve service consciousness and service attitude to the employees.
With the improvement of economic level and diversified material demands, most consumers pay more attention to shopping experience. Aluminum doors and Windows hardware enterprises should focus on improving their own service level, using all major channels, to give consumers extreme consumer experience.